Manager - Programmatic
Description
Role: Manager Programmatic
PURPOSE
PURPOSE
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Manager - Programmatic at GroupM.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our GroupM team as a Manager – Programmatic. This is a Full-time position based in Mumbai. This role plays a crucial part in supporting GroupM's mission to deliver consistency, delivery excellence and best in class service for our clients in every country across its diverse businesses.
RESPONSIBILITIES
- Successfully managing day-to-day performance of campaigns across different DSPs - DV360 and TTD.
- Able to meet campaign KPIs on time and error free set-up execution and reporting.
- Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization.
- Able to make compelling arguments based on historical data and implement the strategies on active campaigns.
- Working with agency internal team to develop best-in-class solutions to achieve best results in KPIs.
- Communicate to other departments in the organization to facilitate client requests.
- Effectively manage the budget while optimizing the same towards optimal delivery.
- Maintain health and positive environment within the team.
QUALIFICATIONS
- 2-4 year of exposure to the programmatic platforms with understanding of activation (campaign setup) workflow.
- Understanding of MS Office product suite including MS Excel for reporting and data analysis.
- Being able to articulate technical concepts to non-technical audience, including programmatic terminology.
- In-depth knowledge of programmatic technology stack’s inner working processes.
- Technical aptitude and affinity for data & related conversations.
BONUS POINTS
- Experience with e-commerce marketing or digital advertising.
- Familiarity with data visualization tools and techniques.
- Understanding of the clients's various business lines and target audiences.
HOW TO APPLY
Interested candidates are encouraged to submit their resume and cover letter to [email protected].
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.